Elise currently resides in Zurich where she works for a nonprofit organization and an Internet company. Passionate about books, at the age of 15 she wanted to open a children’s bookstore. Years have passed by, yet there remains a desire to develop the idea further. Still a bookworm, Elise always needs to smell a book and get a good vibe before buying it. She is convinced that memories and stories are a person’s most valuable possessions. Curious about new technologies and their role in redefining how people interact with each other, Elise is the instigator of PenTales’ new venture ‘Life Lessons’, a tribute to seniors’ stories and lives.